THE POWER OF MARKETING AT-RETAIL
The Definitive Guide for Practitioners and Students
Editor: Robert Liljenwall
272 pages first published in 2001
Revised third edition
ISBN-13: 9780970709929
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POPAI, The Global Association for Marketing at-Retail, being the association responsible for promoting and monitoring the point-of-purchase advertising industry, presents the third edition of an outstanding guide for all professionals who wish to know all about the different aspects of the Marketing at-Retail industry. Through the contributions of several well-known authors who deal with topics like production methods, sales, purchasing and others readers will get a better understanding of its medium and a clearer perspective of its evolution.
Enclosed with this book the reader will find a CD with a glossary of more than 4,000 terms.
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purchase it at the POPAI Portugal's chapter: http://www.popai.pt/
our stock in Portugal: 2 copies or less @ EUR 50,00 + shipping ; BUY