THE MOMENTUM EFFECT

THE MOMENTUM EFFECT
How to Ignite Exceptional Growth
by J. C. Larreche
Wharton School Publishing
289 pages first published in 2008
ISBN-13: 978-0-273-71253-4 9780273712534
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Jean-Claude Larreché has thoroughly studied the engines of growth that enable firms to create superior value over time. He thinks that a combination of marketing excellence, customer focus and innovation create a momentum effect that self-fuels these engines. However, the momentum is dynamic and the magic lies in being able to nurture its drivers. In this book, the author presents the concept and the strategy to reach it. He then moves forward to examine the eight steps of the process and finally focuses his attention on the leadership competences required to successfully implement and maintain it.

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publisher price = GBP £ 19.99; purchase it FREE DELIVERY at The Book Depository:
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THE POWER OF MARKETING AT-RETAIL
The Definitive Guide for Practitioners and Students
Editor: Robert Liljenwall
272 pages first published in 2001
Revised third edition
ISBN-13: 9780970709929
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POPAI, The Global Association for Marketing at-Retail, being the association responsible for promoting and monitoring the point-of-purchase advertising industry, presents the third edition of an outstanding guide for all professionals who wish to know all about the different aspects of the Marketing at-Retail industry. Through the contributions of several well-known authors who deal with topics like production methods, sales, purchasing and others readers will get a better understanding of its medium and a clearer perspective of its evolution.
Enclosed with this book the reader will find a CD with a glossary of more than 4,000 terms.
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purchase it at the POPAI Portugal's chapter: http://www.popai.pt/
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THE ART OF POSSIBILITY

Transforming Professional and Personal Life

by Rosamund Stone Zander e Benjamin Zander

Penguin Books

209 pages first published by Harvard Business School Press in 2000; published in Penguin Books 2002

ISBN 978-0-14-200110-3

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This book brings together the authors' different though deeply connected experience and skills. Rosamund Zander, an executive coach, and Benjammin Zander, the conductor of the Boston Philharmonic, make the best of their roles in life to allow the reader understand the infinite art of possibility. You will be introduced to a set of practices which will provide an invaluable opportunity for personal evolution and enhance your leadership skills.

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publisher price = GBP £ 8.99; purchase it at our Amazon.co.uk store: http://astore.amazon.co.uk/execeducbiz-21/detail/023057792Xs; stock in Portugal:5 copies or less @ EUR 13,50 + shipping ; BUY

THE ONE MINUTE MANAGER MEETS THE MONKEY
Free up your time and deal with priorities
by Ken Blanchard, William Oncken Jr and Hal Burrows
HarperCollinsPublishers
136 pages first published in 2004 (paperback edition)
ISBN: 978-0-00-711698-0
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Having problems with managing your time? That's what everybody is complaining about these days. That's probably due to the "monkeys"! Are you curious? Would you like to find out more about how you get the monkeys and how you can get rid of them and have the time to actually do your job? In a humorous pleasant style the authors will tell you all about the monkeys: how they leap up into your office and into your personal life and what you can do in order to deal with just your own monkeys. Thus you will be able to ensure that the right things get done the right way at the right time by the right people!
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publisher price = GBP £ 6.99;
purchase it at our «Amazon.co.uk» store: http://amzn.to/fKEFdu
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WHAT COLOR IS YOUR PARACHUTE? 2010:
A Practical Manual for Job-Hunters and Career-Changers
By Richard N. Bolles
Ten Speed Press
311 pages
ISBN 978-1-58008-987-6
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For almost forty years since it was first published in 1970, Richard Nolles has revised and updated his popular job-hunting book. In this top-seller guide you will find the answers to important questions regarding your career either if you're just starting up now after finishing college, or if you are trying to change the path you've taken earlier, or even if you are pursuing your dream job, considering launching your own business or aged more than 50 years planning for your retirement. It will help you get a clearer insight and understanding of your own expectations, dreams and targets and how to fulfill them.
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publisher price = USD $ 18.99; purchase it at our Amazon.co.uk store: http://astore.amazon.co.uk/execeducbiz-21/detail/1580089879
purchase it FREE DELIVERY at The Book Depository:
http://www.bookdepository.co.uk/book/9781580089876/?a_aid=execedu
stock in Portugal: 2 copies or less @ EUR 13,00 + shipping ; BUY