GAME-CHANGING STRATEGIES:

how to create new market space in established industries by breaking the rules

Costas Markides (Constantinos C. Markides)

Jossey-Bass

222 pages - first edition 2008

ISBN-13: 978-0470276877

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The majority of new business–model innovations are introduced by newcomers in an industry. Established firms appreciate the need to break the rules as much as start–up firms. They also possess many more resources, skills, and technologies to do so effectively. Yet they continue to allow new firms to take the initiative when it comes to business–model innovation. The question is why? This book presents practical ideas on how established firms can discover new radical business models and grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model but how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.

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publisher price = US $29.95; buy it at our Amazon.co.uk store: http://astore.amazon.co.uk/execeducbiz-21/detail/0470276878

stock in Portugal: 5 copies or less; COMPRAR