THE MOMENTUM EFFECT

THE MOMENTUM EFFECT
How to Ignite Exceptional Growth
by J. C. Larreche
Wharton School Publishing
289 pages first published in 2008
ISBN-13: 978-0-273-71253-4 9780273712534
.......................................................................................................

Jean-Claude Larreché has thoroughly studied the engines of growth that enable firms to create superior value over time. He thinks that a combination of marketing excellence, customer focus and innovation create a momentum effect that self-fuels these engines. However, the momentum is dynamic and the magic lies in being able to nurture its drivers. In this book, the author presents the concept and the strategy to reach it. He then moves forward to examine the eight steps of the process and finally focuses his attention on the leadership competences required to successfully implement and maintain it.

...............................................................................................................................................
publisher price = GBP £ 19.99; purchase it FREE DELIVERY at The Book Depository:
stock in Portugal: 2 copies or less @ EUR 23,00 + shipping ; BUY

GAME-CHANGING STRATEGIES:

how to create new market space in established industries by breaking the rules

Costas Markides (Constantinos C. Markides)

Jossey-Bass

222 pages - first edition 2008

ISBN-13: 978-0470276877

......................................................................................................

The majority of new business–model innovations are introduced by newcomers in an industry. Established firms appreciate the need to break the rules as much as start–up firms. They also possess many more resources, skills, and technologies to do so effectively. Yet they continue to allow new firms to take the initiative when it comes to business–model innovation. The question is why? This book presents practical ideas on how established firms can discover new radical business models and grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model but how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.

...............................................................................................................................................

publisher price = US $29.95; buy it at our Amazon.co.uk store: http://astore.amazon.co.uk/execeducbiz-21/detail/0470276878

stock in Portugal: 5 copies or less; COMPRAR