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THE MOMENTUM EFFECT

THE MOMENTUM EFFECT
How to Ignite Exceptional Growth
by J. C. Larreche
Wharton School Publishing
289 pages first published in 2008
ISBN-13: 978-0-273-71253-4 9780273712534
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Jean-Claude Larreché has thoroughly studied the engines of growth that enable firms to create superior value over time. He thinks that a combination of marketing excellence, customer focus and innovation create a momentum effect that self-fuels these engines. However, the momentum is dynamic and the magic lies in being able to nurture its drivers. In this book, the author presents the concept and the strategy to reach it. He then moves forward to examine the eight steps of the process and finally focuses his attention on the leadership competences required to successfully implement and maintain it.
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publisher price = GBP £ 19.99; purchase it FREE DELIVERY at The Book Depository:
stock in Portugal: 2 copies or less @ EUR 23,00 + shipping ; BUY